Eko Innovation Centre, one of Nigeria’s most influential technology hubs, is partnering with GDM Group, a leading marketing and innovation firm, to host the maiden Marketing and Media Hackathon, tagged MarkHack 1.0.

The event is to congregate next generation of innovators, entrepreneurs, policy-makers and marketing professionals that would redefine, transform and champion the future of media and marketing in Nigeria.

It said: “MarkHack 1.0 will unveil innovative solutions to real-life marketing challenges within an intense period of three weeks, leveraging creativity, technology and mentoring to produce prototypes, fresh new concepts and innovative use of tech for marketing and media.

“The MarkHack launch event will kick off on April 8, with over 400 registered participants split into teams of five members, tasked to develop concepts and prototypes on eight key focus areas.

“They include consumer experience, media consumption, consumer recruitment and interaction, trade and retail engagement, analytics and metrics, events marketing, media monetisation and content creation.”