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South Africans are planning to switch car brands – Toyota vs VW
- 26 July 2022 / News / 579 / Fares RAHAHLIA
South Africans love cars from Toyota, and many are planning to move to the brand when they buy their next vehicle.
This was one of the findings from BusinessTech’s 2022 Readership Survey.
BusinessTech is the largest business publication in South Africa – read by C-level executives, business owners, company directors, managers, and professionals every day.
The 2022 Readership Survey was conducted in July, and completed by 2,684 BusinessTech readers.
93% of these readers are a purchasing decision maker or influencer in their household, providing excellent insight into what South African consumers think of the country’s top brands.
Which brand is your current car?
Looking at the Automotive Brands section of the survey, Toyota was the most popular car brand among BusinessTech readers.
It was followed closely by VW in second, while Ford sat a bit further back in third.
It is interesting to note the BMW took fourth spot in the ranking, illustrating the spending power of BusinessTech’s readers.
The graphic below shows the results of the question: Which brand is your primary vehicle?
Are you thinking of switching car brands?
Readers were then asked if they were thinking of moving to a new car brand when they buy their next vehicle.
Almost half of respondents said they planned to move to a new brand when they purchased their next car, indicating that the local vehicle market is competitive.
The graphic below shows the results of the question: When you buy your next car, are you thinking of moving to a new brand?
Which car brand will you move to?
The readers who said they are thinking of moving to a different car brand when they purchase their next vehicle were then asked which brand they would move to.
Toyota took first place, once again showing its popularity. It was followed by BMW in second, and VW in third.
It is interesting to note that Haval and Suzuki were among the most popular brands on the list – beating more established players in the market.
The graphic below shows which brands these readers are thinking of moving to.
Get the report
The full BusinessTech Readership Survey: Automotive Brands report is available for free to automotive and marketing professionals.
To receive the report, please email Kevin Lancaster on kevin@businesstech.co.za
source: businesstech
