Promasidor Nigeria Ltd has launched Twisco Chocolate Drink Powder into the country’s competitive cocoa beverage market.
The novel brand was unveiled on the unique occasion of the contract signing of Twisco Brand Ambassador in the person of the multi-talented singer, Tiwa Savage.
Managing Director, Promasidor Nigeria Ltd, Mr. Anders Einarsson, at the signing said the launch of Twisco attests to the organisation’s commitment to designing quality food products to keep Nigerian families nourished, especially with a branded active ingredient, called ENERFORT.
Einarsson noted that Tiwa Savage’s personality and career exploits in the Nigerian and the global entertainment industry is in sync with Promasidor’s brand building objectives.
The Marketing Manager, Promasidor Nigeria, Mr. Abiodun Ayodeji, said the introduction of Twisco Chocolate Drink Powder into the Nigerian market was designed to meet the nutrition needs of the Nigerian child, adding that all members of the family are expected to enjoy the goodness of the new offering.
Savage endorsed the brand, which she recommended especially for kids.
“I particularly like the brand because it meets my expectations. My son, Jamil, genuinely likes Twisco, too. I think selling something that one truly believes in is a stronger way of marketing,” she said.